Man dies trying to "swallow" a doughnut the size of cake in a competition.

If you think it's only in Nigeria that people die in some of these eating competitions then you're absolutely wrong. Read this as reported by Metro U.K.

A 42 year old man Travis Malouff,  was pronounced dead after trying to swallow a doughnut – six times the usual size – in 80 seconds.

He died at the Tex-Ass Doughnut Challenge in Denver, Colorado.

Witness Julia Edelstein on Tuesday described the doughnut as the ‘size of a small cake.’

Winners get the doughnut for free and a button saying they won the challenge.

Part of the doughnut was still in Malouff’s hand when he turned away from the counter, his face blue, and collapsed.

Two customers broke his fall and desperately tried to help him until paramedics arrived.

Malouff died at the scene, according to the coroner and police.